Lead Tracking Solutions Benefits

Product Portal

OVERVIEW

Our Product Portal Provides Solutions Based on Your Customer

The PopCard™ organizes everyday functions - information, processes and interactions - around the customer. Our solutions work together to help you work effortlessly and effectively. With The PopCard™, you can capture information about your prospect, and then leverage that information along with data from other systems in a way that helps you execute day-to-day processes with speed and consistency. Ultimately, you can analyze the results of those efforts and adjust the path to improve efficiency and capitalize on new opportunities. This all-in-one solution portal helps you drive better customer interaction and achieve higher levels of performance throughout the organization.

PopCard™ Lead Management Portal

PopCard™ Employee Performance Portal

PopCard™ Multi-Faceted Portal

PopCard™ LEAD MANAGEMENT PORTAL

To attract customers, many industries use advertising as an effective “lifeline” to generate a steady flow of qualified traffic. Companies may spend several thousand dollars to determine if an advertising source is cost effective. Too often, the quantitative end product does not measure up with what is really important—leases. So the question often remains: which advertising campaign is getting results? Accordingly, beyond the cost of capital expenses for the multi-housing industry, advertising campaigns are the second biggest outflow that a property incurs.

By using the PopCard™, you measure what matters—Results. And when you get accurate results based on real leads, you are able to have a precise, driven marketing campaign without the overspending. With the PopCard™, our customers drive revenue, cut costs and harvest significant leverage in their marketing needs. You also eliminate errors inherent with manual data entry and maximize the proficiency of your employees.

The PopCard™ creates a synergy across all of your departments and all of your interaction channels - Internet, phone, email or in-person. In each interaction, The PopCard™ will guide your employee to assist the lead and to identify their needs immediately and accurately, resulting in more leases for your property. The PopCard™ provides you with a complete picture of each call to help you deliver a more consistent and compelling lead-centric force.

When you unify the communication channels, you are able to act more decisively. The PopCard™ alerts the agent to whether it is a sales call, internet lead, or follow-up. By giving your agent a comprehensive customer profile, they are able to close more effectively.

Even if the employee is not able to take the call, the PopCard™ alerts the agent to follow-up on the missed lead. The missed call notification is able to capture the lead that might otherwise have gone to your competition. Your team is able to make contact with every prospect.

All leads are recorded and stored for future retrieval. The system tracks and records all notes, emails, phone calls, and follow-up activities and saves this information on each caller’s record. You are able to pull up lead generated reports easily and effortlessly. The PopCard™ tracks all of your lead sources with 100% accuracy while identifying which lead source is most effective.

Once the accurate lead source is identified, you are able to reallocate wasted ad dollars to programs that generate results, or if downsizing the marketing budget, use the reports to know which programs can be cut without impacting sales.

PopCard™ EMPLOYEE PERFORMANCE PORTAL

The PopCard™ provides a centralized workspace for sales, marketing, service and support teams to unite around the customer. Your staff will be more productive and responsive to the needs of your customer.

We don’t just assist your employee, we make them stronger.
The PopCard™ is a powerful tool that facilitates the creation, execution, and ongoing operations that your employee experiences. It streamlines their performance and turns complex workflows into simplified processes. Tasks that were once prone to human error can be executed automatically and efficiently. And it is simple to use. It gives your leasing agents and managers the tools to plan, implement and manage new business processes from beginning to end.

We guide your employee.
Enhance your employee’s customer interactions by using the automated PopCard™. Ensure the quality of every interaction and increase the likelihood of leasing by guiding each interaction between the customer and the agent. The PopCard™ assists in real-time decision making through the use of prompts making sure you are getting maximum value from your employee out of every interaction.

We enable more productivity.
The PopCard™ provides information and access to everything an agent needs to skillfully manage the customer interaction. Because agents have the information they need when they need it, wasted time goes down and productivity goes up.

We abridge interactions through seamless email management.
The PopCard™’s integrated email capabilities facilitate the sending, tracking, and the ongoing management of Internet-related communications. Your employee will have the capability to compose a courtesy or follow-up memo to the caller in the click of a button. All transactions and customer communications are archived and becomes a permanent log of the customer.

Analyze results and adjust course.
The PopCard™’s reports are designed to provide solutions that enable you to analyze and adjust your customer-facing operations through better performance management. You can leverage the customer reports to quickly get a picture of key customer information. With easy-to-use reporting capabilities, everyone can have an accurate picture of what is going on and fine-tune operations accordingly.

PopCard™ MULTI-FACETED PORTAL

In applications that tie together a resident's needs over your communities’ desires, The PopCard™ enables an agent to gain insight and access instant information about their prospects and residents.

The Problem
In present-day marketing campaigns, callers typically call an 800 number found in a trade magazine or other advertisement medium. Since a community can employ several 800 numbers at any given time, each representing a specific advertising project, it is difficult to ascertain who receives the recognition for the prospect. There is currently no tool available that accurately traces the source of the call through the entire leasing cycle. For example, Joe Smith calls AAA Apartments after viewing an ad in the Apartment Rental periodical. By manually filling in a standard guest card, the leasing manager asks Mr. Smith how he was made aware of the property. Mr. Smith replies the Rent Magazine. Without automatically being given the callers name and imperative identifying information, the manager checks the wrong ad source.

Another problem with present day tracking is that a caller typically hangs up having nothing transferred to the receiver. For instance, the caller asks a question, the question gets answered and the caller hangs up. The management is altogether unaware that a call ever took place.

Or another outcome is two days later the caller visits the property, signs the lease, the leasing agent manually fills out the guest card, and writes “drive by” as the source of the rental. Management is unaware of the origins of the contact because there is no automatic way to track the call. When the particular person calling is unaccounted for and the manager has no means of tracking it, the lead becomes useless. These dead end leads are a current, ongoing problem in the apartment industry.

The Solution
Accordingly, the solution to this dilemma is The PopCard™.

Not only are you able to capture data on every call that comes in to your property, but it also integrates information from Internet, email, and in-person interactions, and in so doing the PopCard™ delivers a comprehensive customer view that's pertinent for your companies success. Once the accurate lead source is identified, you are able to reallocate wasted ad dollars to programs that generate results, or if downsizing the marketing budget, use the reports to know which programs can be cut without impacting sales.

Throughout the call, the transaction is recorded and permanently stored. At any time, the agent is able to retrieve the customer record or, if the prospect calls, the system automatically displays the record on to the screen. All notes, emails, phone calls, and follow-up activities help illustrate a history of the call from the beginning to the end.

Bonus Features
The PopCard™ integrates with several leading property management software programs, such as Yardi, Realeum, Vaultware and more. You are able to check your current availability directly from the guest card, if your property management company subscribes to these services.

The system is able to access the prospect’s Credit Report. It allows an agent to perform resident screening directly from the guest card. The PopCard™ can directly link to your resident screening company, if your property subscribes to these services.

If availability, location or other issues prevent a lease at your property, you can forward the guest card to a nearby sister community. An agent is able to forward the complete guest card, including all phone calls, email correspondence, and follow-up notes to your sister community with a click of a button.

Occasionally, duplicate records for the same prospect can be recorded in the system, such as when a prospect first calls the property and a guest card gets created. Then, later they walk into the property and a second card gets created. Another example is if the prospect calls the property a second time with a phone number from different advertising source. The Matching Clients tool allows the agent to locate and merge the duplicate guest cards together. This cuts down on confusion and identifies the first ad source.

Retention begins and ends with taking care of your resident’s basic needs—in their home and in the community—in a prompt and precise manner. The clear correlation between how service requests are handled and the likelihood of a renewal is nothing new. Sixty percent of all turnover is controllable by simply initiating a functioning service request network. It can provide a detailed history about the repair and the unit involved, if your property subscribes to these services.